Monday, 21 January 2013

Ten Reasons to Train Your Staff

I received the latest edition of "The Estate Agent" in this morning's post. Our postman had braved the thick snow to deliver  the January / February edition of the National association of State Agents magazine that is entitled "The Education issue".

In today's market training is vitally important for those involved in the estate and letting agency business as any business being run in the UK.

Flicking through the magazine an article "Committed to training" caught my eye. It said that "with staff being shed and costs being slashed across the board many estate agents have stopped spending altogether on essentials like training".

This will often be the case, do I need to train my staff to make them more productive? Should I cut my advertising budget is another question many companies must ask themselves?. If you don't advertise you will not be found, if you don't train your staff when they are taking on properties, selling them on behalf of clients they will probably not be as good as those of the trained competitor.

On another page of the supplement there is a headline "Top 10 reasons to train your staff" So what does the "Estate Agent" define as these top ten reasons?

  1. Increase productivity
  2. Reduce employer turnover
  3. Decrease need for supervision
  4. Increase ability to incorporate new technologies
  5. Increase safety to decrease work related injury or illness
  6. Maintain employee qualifications
  7. Help employers meet new responsibilities
  8. Increase job satisfaction, morale and motivation among employees
  9. Enhance company image
  10. Enhance risk management, e.g. training about sexual harassment, diversity training.

At jml Training and Consultancy we have been featuring these "10 reasons" for years. We don't run open courses, but "in house" training courses for companies in the private sector and in the public sector designed specifically for the individual client.As we have been saying for the past five years " There has never been a better time to invest in your organisation's future than investing in training now"   Find out more at   

Philip Suter FNAEA, MARLA is the Marketing Director for jml Training. He is a member of the National Association of Estate Agents and The Association of Residential Letting Agents 

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